Cushion foundation has taken the beauty world by storm with its pragmatic application and multipurpose coverage, but can it replace your regular foundation? Beauty mavens say the cushion-style foundation is essentially a liquid foundation in a more portable form. Cushion foundations tend to have a higher concentration of water and moisturizing substances, they can give a dewy, fresh finish render that traditional foundations might not give. According to a 2019 survey from Beauty Research, 65 percent of consumers preferred cushion foundations because of their lightweight feel and easy application.
Foundations in cushion form often have buildable coverage so you can go from sheer to a medium-to-full on the days you need it. Dispensed from a sponge-soaked cushion, the unique, breathable formula gives a light layer that can glide over small imperfections while still looking fresh. In Fact, a 2020 report (Cosmetics Science Journal) stated that the cushion foundations can achieve coverage of up to 12 hours without frequent touch-ups, this is an alternative for people who already want a long-lasting look, but do not want the weight of a traditional one.
One of the big perks of cushion foundations is that they’re portable. Because they come in compact cases, complete with a puff applicator, cushion foundations are meant to be applied on the go. Perfect for those who apply their makeup in the morning but need to touch up in the afternoon. Many cushion foundations in fact include SPF, making it a two-in-one product for coverage and sun protection. Example: well-reviewed, popular Laneige BB Cushion has SPF 50+, which protects the skin (and complexion) against harmful UV rays.
However, this is not to say that these cushion foundations will replace traditional foundations for those who need extreme coverage. For people with severe acne, dark spots, or other major skin concerns, traditional foundations or full-coverage formulas might be more appropriate. One 2021 study published by Dermatology Research found that though cushion foundations performed well for light to medium coverage, they lacked the same level of coverage as a thicker foundation that’s tailored for problem skin.
Other cushion foundations have been lauded for improving skin texture and moisture. Many formulas contain hydrating ingredients like hyaluronic acid or niacinamide, which also enhance the overall texture of the skin. “The secret to healthy, glowing skin is all about your coverage, but also about nourishing your skin as you wear your makeup,” says world-renowned makeup artist Charlotte Tilbury. Now, as an added redemption, the built-in skincare properties make cushion foundations an even better option than your traditional tried and tested foundations for those who wish to merge beauty and skincare into one product.
That said, whether or not a cushion foundation can replace your typical foundation is a matter of need. A cushion foundation can be a perfect solution for anyone looking for convenience, hydration and a natural-coverage appearance. However, for those who require full coverage or have stubborn skin concerns, traditional foundation is here to stay.