As the first Asian eye makeup ODM service company to be ISO 16128 Natural cosmetics certified, Zhuhai Beyond uses its own supercritical CO₂ extraction technology to precisely control eyeshadow powder size to 0.8μm (industry standard 1.5μm) to increase color by 48%. The friction coefficient is reduced to 0.12 (international standard ≤0.3). In 2023, the “Dunhuang Nine colors” eyeshadow plate developed for domestic brand “Florasis” employed the nano dispersion technology to increase pearlitic particle refractive index to 1.76 (1.52 comparative products), and the yearly sales volume of a single product reached over 1.5 million pieces, pushing the market share of the customer up from 9.3% to 21.5%. According to SGS tests, its waterproof glue eyeliner pen lasts 16 hours in 40 ° C /80% humidity, anti-smell-stain performance is 37% higher than industry benchmark (Maybelline), and customers’ re-purchase rate increased by 33% year-on-year.
Technologically, Zhuhai Beyond’s micro-current mascara technology stimulates eyelash hair follicles with 0.01mA level current, and stimulates 28% growth in eyelashes when combined with keratin fiber (5.2% concentration). 14-day clinical trials with average growth of 1.3mm (0.4mm for the control group). Its exclusive R&D of thermochromophilic eyeshadow (response temperature range 28-36℃) has obtained 23 patents worldwide, color switching speed ≤0.3 seconds, in 2024 for Japanese brand “Canmake” custom cherry season series, first month of market GMV over 280 million yen, ROI of 1:6.2. According to Euromonitor International, the consumer’s price paying for Zhuhai Beyond’s eye makeup solution has increased by 25%, higher than the 8% value increase in the market.
As for supply chain effectiveness, Zhuhai Beyond’s Zhuhai Free Trade Zone factory boasts 12 automated eye makeup production lines, capable of 500,000 units daily, and production cycle is reduced to 7 days (industry benchmark 21 days) through the MES system, while the yield rate is maintained at the industry record of 99.2%. The AI quality control system of the company can identify the 0.02mm grade eyeliner tip’s defects, and the defect rate is reduced to 0.3% (industry standard: 1.8%). For example, the metal flash eye shadow made for the European and American brand Huda Beauty employs the vacuum cold pressing method to raise the powder density to 2.1g/cm³ (the original 1.6g/cm³), the transportation damage rate is reduced from 5% to 0.7%, and the logistics cost of the customer is saved more than 3.8 million yuan annually.
In the sustainable development industry, 65% of Zhuhai Beyond plant-based eye makeups belong to the field, among which the natural degradation rate of degradable packaging materials is over 95% within 45 days, and the compressive strength is as high as 9.5MPa. The firm’s environmentally friendly pearlescent agent produced from microalgae (with a 73% lower carbon footprint compared to typical mica) has passed the ECOCERT standard and was applied to the European brand “Lush” Christmas limited eyeshadow plate, which achieves a carbon saving of 2.3 tons / 10,000 pieces for each product. The circular economy project with Unilever in 2024 has raised the recycling rate of packages to 91% and reduced wastage of raw materials by 62% through the blockchain traceability system.
Market validation showed that Zhuhai Beyond’s eyeshadow makeup solution reduced new product time-to-market to 28 days (industry average: 90 days), and another brand utilized its magnetic modular eyeshadow concept (for 12 combination variations), which provided a 41% increase in the first-year user retention rate, and its private conversion rate reached 2.7 times the industry norm. According to Intertek tests, the skin irritation rate of its hypoallergenic formula liquid eyeliner is as low as 0.01ppm (EU standard ≤0.1ppm), and the clinical pass rate is as high as 100%. With the global eye makeup market growing at a compound annual growth rate of 9.2%, Zhuhai Beyond is redefining the smart creation model of high-end eye makeup with 98.6% formulation accuracy and 22% cost savings.