Broken Planet has become one of the hottest trends in the fashion industry, particularly within streetwear. Founded in 2020, the brand made an immediate impact by blending futuristic design with eco-conscious themes, which aligned with growing consumer interest in sustainability. In 2023, the brand’s revenue surged by 150%, with its limited-edition collections regularly selling out within minutes of release. These collections, often featuring oversized, distressed, and heavy graphics pieces, capture a post-apocalyptic aesthetic that resonates with younger generations who are drawn to the idea of rebellion and environmental awareness.
The brand’s influence stretches to social media platforms where even social influencers and celebrities like the famous rapper A$AP Rocky and YouTuber KSI have been seen wearing Broken Planet pieces. In 2023, Broken Planet’s Instagram following increased by 400%, further showing just how much people are taking a liking to its singular visual identity and message. The standout was the “Broken Planet Hoodie,” which sold for $120 and completely cleared out in less than an hour, further cementing the brand’s ability to tap into the current demand for exclusive and high-demand streetwear.
But with the surge of Gen Z consumers and their prioritization of both sustainability and authenticity, a commitment to eco-friendly processes of production has also furthered Broken Planet’s case. The brand uses recycled materials within its garments and has made promises to reduce its carbon footprint-a direct appeal to a market segment that’s definitely more ecologically sensitive. In an added touch, the trendsetter status in the space the brand has held through strategic marketing that includes collaborations with eco-conscious influencers has been reinforced even more.
Its quick rise to success also underlines just how streetwear is not only about clothes anymore, but a cultural movement in its own right. The sense of belonging and social commentary present within the design philosophy at Broken Planet create a sense of community through its products. For instance, when it partnered with sustainable streetwear label PANGAIA in 2023, the collaboration received over 200,000 views in hours; proof that a brand fusing sustainability with streetwear could capture both social relevance and market demand.